A word from Thierry HESSE- General commissioner of the Show

Four years have gone by since the last International Two-wheel Show, four years of frustration for the motorcycle enthusiasts, the professionals and the Media. But these four years have enabled our Organization Committee, with the help and support of the professional trade union association, to work relentlessly and to prepare the new Show which will leave its mark on the History of motorized two-wheels in France.

A new show- A new Date: In order to present as many novelties as possible, it has been decided that the show will open later in the season, end of November-beginning of December, after Milan…The manufacturers have also played along, keeping some World and European premieres for Paris!

A new Show- A new duration: Six days of Show, from November 29 to December 4, including an entire day, Tuesday November 29, only for the Press and, this is also a novelty, for trade. This shorter duration of the show, led to a price decrease of over 15% compared to 2007 on square footage and therefore has enabled more exhibitors to participate, particularly in areas of equipment manufacturing, accessories and company services.

A new Show- A new Location: By booking for the first time, the pavilions 5/1, 5/2, 6 and 8 of the Porte de Versailles, the Organization Committee had anticipated the participation of a large number of important manufacturers in each hall. An anticipation which has today proven to be wise. Therefore the harmonious display will guarantee a better visibility for the exhibitors and a better circulation within the halls for the visitors.

A new Show- A higher number of Manufacturers:

One has to go back to the 2003 International Two-wheel Show to find so many important motorcycle and scooter manufacturers gathered in one place… and this year all the manufacturers have mobilized like never before. We are also happy to welcome brands like Norton which has never exhibited at the Paris Motorcycle Show before.

Marketing: Six months before its opening the Show has already reached a level of participation never reached in the previous editions.

Some pavilions are already full and the Organization Committee is already considering adding an extra heated outdoor gazebo. This will enable the Committee to answer the many demands which continue to pour in.

Events: The new location of the pavilions enables us this year to enjoy much larger areas than before for outdoor initiations and demonstrations. The 2011 Show has chosen to be a dynamic manifestation which will allow all visitors, whatever their age, to handle motorcycles and scooters with the assistance of professional instructors, and to enjoy demos from famous riders. These new events have for the most part never taken place in previous editions.

Introductions :

-   For the youngest (from ages 5 to 8): a track for an introduction to mini-motorcycles.

-   From age 14 and for adults: an indoor track for an introduction to electric scooters     (pavilion 6).

-   A tryout track of 125cc on a marked practice course.

-  Scooter tryouts and safety advice.

Demos:

-       A « racing » workshop, a simulation of an endurance refueling with the GMT 94 team, recreating the atmosphere of the paddocks, with the participation of the Yamaha team drivers.

-       A free workshop for helmet maintenance by Shoei.

-       Daily Stunt and Supermoto demos as well as a freestyle show with famous drivers chosen by the manufacturers and brought together in a spectacular Stadium created by Claude Michy.

The special exhibition:

-       A historical and exceptional exhibition (pavilion “Star Motorcycles and Scooters”: over sixty models which have left their mark on the History of manufacturers.

-       BMW, Ducati, Harley Davidson, Honda, Peugeot scooters, Piaggio, Suzuki, Triumph, Yamaha, and other manufacturers display their legendary models like the Honda CB 750, the Norton Commando or the Yamaha 500 XT… The French Federation of Vintage Vehicles (FFVE), the partner of this exhibition, has also managed to uncover vintage vehicles of no longer active manufacturers, like the Ratier, which was the Gendarmerie’s vehicle during General De Gaulle’s presidency. An unmissable exhibition!

Communication:

-       A new photo presented by a new agency (Sid Lee)

-       A powerful communication campaign including :

- TV ads (TF1, France 2, Canal +, Eurosport, Digital terrestrial TV channels…)

- Radio ads (RTL, Europe 1, RTL2, RMC, Fun Radio, NRJ …)

- Posters (on buses) in Paris and its area.

- Posters in train stations and throughout the SNCF network nationwide.

- In the Press (agreements with the specialized press + photos in daily papers and magazines…)

- On the Internet

- An active presence on social networks (Facebook – Twitter)

- For the first time, an I-Phone application (with repairedesmotards.com), available for download on the Apple store, will allow the visitors to prepare their visit and have access to all the useful information they might need.

- A visitors’ daily newspaper will be handed out for free at the entrance of the Show and will be available for download on the official website of the Show: lesalondelamoto.com

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After four years of absence, four years during which the motorcycle sector has been under increasing and unprecedented attacks – is it only a coincidence ?- the sector is once again reunited with its federating Show which has been long awaited by the public, by professionals and by the Media.

The new Show, a showcase for the entire profession, is already by its density an indubitable success; all elements have combined to also make it a popular success. This also participates in the development of the market.